The Tinder app is built around the idea of the double opt-in — taking out the element of embarrassment and unwanted attention. You can only talk to someone if you both like each other. With its basis in physical proximity, it dispenses with the complex algorithms utilised by other mobile dating apps and simply reduces it to the simplest level that you might find in real life: physical attraction.
IAC is also responsible for dating sites Match.
The free-to-use app introduced a premium subscription model in with added features Tinder Plus , and a third level in Tinder Gold. One-off in-app purchases can also be made. Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. It is estimated that 50 million people worldwide use Tinder , though concrete figures have not been made available.
The BBC pin the figure at a slightly higher 57 million. These are spread over countries, with the Tinder app available in over 40 languages. Data source: Yahoo Finance.
Of course, the core Tinder demographic is singletons looking for romance of whatever shade…but whether or not that is the makeup of the user base has been called into question. Tinder vigorously denied this, arguing that their largest Tinder demographic was year olds. GlobalWebIndex hit back, arguing the veracity of their methodology. The proportion of married users was not only discrepancy between the two sets of Tinder statistics.
As has been found in other sources see below , men outnumber women by according to this particular analysis. Source: GlobalWebIndex.
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The question of who constitutes the primary Tinder demographic is a contentious issue then. Another set of Tinder statistics come from We are Flint, who conducted a more recent survey in early , of just over 2, Tinder users in each of the UK and the US. In the US, it was found that twice as many men use Tinder than women.
In terms of age group, we still see the highest levels of usage among younger users. Over a third of those aged , and a quarter of those aged use Tinder, as well as one in five in the bracket. Source: We are Flint. Usage is still more pronounced among younger users, though a greater proportion of year olds can be found on Tinder than years olds here. As we go up the age groups, usage declines abruptly. We see the same disparity between urban and rural users as in the US, and the same curious dip in usage among a lower income bracket here occurring at a lower point than in the US.
The UK results also break the users into social grade — based on the type of the work carried out by respondents. The study looked at the age distribution of the profiles they came across, finding a median age of There are various cultural reasons for this, the research group posits. SurveyMonkey Intelligence break down the geographical distribution of the users of various mobile dating apps in US.
The greatest preponderance of Tinder users are to be found in the west and the south of the US, while the smallest number can be found in the Midwest. This is roughly in line with the overall population of the US, so perhaps the takeaway from this graphic is that Tinder users are fairly evenly distributed among the US population. Source: SurveyMonkey Intelligence. According to Tinder statistics published by SurveyMonkey, only Bumble has a higher proportion of users aged between Just over half of Tinder users fall into this bracket according to this analysis. Tinder comes first in the latter, and second in the former, behind Match group stablemate Match.
Source: Wandera. Another set of US Tinder statistics published by SimpleTexting again found Tinder well out in front for the demographic — with over three times as many users as its nearest rival Bumble. Tinder usage level by age describe a simple line, declining as we go up the age groups. Only Coffee Meets Bagel shows a similar trend, albeit with a far small sample. Bumble, OkCupid and Hinge are all most popular with year olds. Source: SimpleTexting. Elite Daily published a series of maps which ranked the neighbourhoods of major US cities according to where users swiped right aka liked the most.
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As we might expect, Tinder users in affluent Downtown Manhattan and Uptown Manhattan were swiping right more than any others, followed by Brooklyn. Source: Elite Daily.
Before it was all about the tech, San Francisco was known for its diversity. Fittingly, then, the most swiped right neighbourhood in San Francisco is the Castro — which is notable for being one the first gay districts in the US. Indeed, South End can boast more right swipes than any other neighbourhood in the entire US. The accolade of most swiped right neighbourhood in Los Angeles goes to West Hollywood, which edges out Beverly Hills which finishes in third behind Siverlake. Data source: eMarketer. If this data sample is reflective of the wider picture, then it represents a shift since a BBC study alongside App Annie of mobile dating apps around the world conducted over At this point, Badoo was dominant across South America.
It was running a close second in others. Notably, this study looks at the number of downloads, based on Google Play and Apple App Store data, rather than any kind of usage after that. Source: BBC. Focusing in on Europe, we see a rough split at this time, with Tinder dominant in northern Europe, and Badoo with the edge in southern and eastern Europe. Lovoo possessed a small stronghold in the German speaking world, while Russians preferred to use Frim. Unsurprisingly, Tinder claimed first place in the land of its birth, the US, which overspills to its neighbour in the north, Canada.
Like the rest of Latin America, Mexico was a Badoo stronghold. The BBC analysis, however, does reveal that Tinder was a close second in each of these. As we saw above, this may now be a close lead. Heading across the ocean, we see a wider spread of apps used in Asia, with seven different apps alternately claiming the status of most-popular across the 13 counties analysed. In the Middle East, Badoo was more popular, with Egypt the only other nation aside from Russia which preferred to use Frim.
In Saudi Arabia, perhaps not the first name that leaps to mind in relation to dating apps, WhosHere was the most-popular app. Notably, this is local to Saudi Arabia and Kuwait, so accounts for local sensitivities. Israel was the only Tinder stronghold at this time. Finally, the BBC looked at three key markets in Africa.
In each of these markets, Badoo was the most downloaded dating app. It was instead opened in Delhi, the capital city of India. The Indian market is considered to be ripe for the taking. Source: WSJ. Back in , Tinder reported 7. Tinder has introduced a range of female-specific features in the country to help change the status quo — these include the Bumble-imitating option to only allow the female in a male-female match to message first.
Users planning on taking a trip overseas or to a different city can then use the Tinder app in advance to search for matches and set up dates before arriving. As we can see from the below data published in , it seems that using Tinder has become a key part of the holiday experience — with a host of top tourist destinations featuring. London comes out on top, followed by Paris and New York. The only county to be represented more than once is Australia, with Sydney edging out Melbourne.
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Source: Tinder via Observer. India also made the top, despite never qualifying for the tournament. We have to bear in mind, however, that these Tinder statistics pertain to a younger demographic, who are more likely to be concerned with experimentation than with settling down just yet. Notably, in August , Tinder introduced TinderU — a product aimed exclusively at college students , which requires a university-affiliated email address in order to access. Source: LendEDU.
SimpleTexting looked into how long relationships formed through dating apps lasted multiple apps. They found a relatively wide spread of lengths. A survey conducted by Tinder along with consulting firm Morar HPI looked at what 1, young single adults — that is aged between 18 and 25, i. One of the romantic reasons for doing so is making sure that when one does settle, one does with the right person. A survey of mobile dating app users in selected countries around the world conducted by Ogury found that Tinder seems to be more popular among male users than female.
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Taking sheer numbers out of the equation for a minute , in four of the five countries analysed the US, the UK, France, and Italy , a greater proportion of male dating app users used Tinder, while female users tended to prefer other apps. The exception is Spain, where a marginally greater percentage not volume — this is important to note of female dating app users used Tinder.
The greatest difference in percentage terms comes in the UK according to these Tinder statistics, where male Tinder users outnumber by 25 percentage points. The greatest disparity in relative terms is the US, where over twice as many male mobile dating app users use Tinder as female.
Tinder is notable the only app that makes the top five in each of the countries surveyed — and features for both men and women in each of these. Source: Ogury. Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume?
The next set of Tinder stats reflect this — showing that male dating app user greatly outnumber their female counterparts in each of the cities in question. The closest we have to parity is again in Spain, with around two men for every woman in Madrid. Things look the worst for male dating app users in New York, where the ratio stands at London is not too far behind at In this estimation, OkCupid was the closest thing to a fully-balanced dating app.
Ogury report that males outnumber women the most in highly-populated states. The closest thing we have to balance is the extremely sparsely-populated Wyoming the population of Manhattan alone is nearly three times greater , where just over a third of dating app users are women. From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women.